IMprint
Biometric identity, sealed to your print.
IMprint is a biometric identity card sealed to a single fingerprint. It only works in your hand; stolen or cloned, it's useless. Nothing to phish, nothing to reset.
The challenge
Identity security usually looks cold and technical. IMprint needed to feel like something you'd want to carry: urban and editorial, with a fashion edge, while still reading as secure at a glance. And as our entry to the CapCut Design Studio x Dribbble Product Drop Challenge, the whole brand had to be built inside CapCut's ecosystem.
What we did
We built the brand around the fingerprint. It's what identifies you, and it's also the pattern that carries the identity. Around it we set a micrographic HUD system, monospace type and an orange, black and white palette, somewhere between a forensic document and a fashion object.
We generated the logo, the card, the packaging and the campaign visuals in CapCut Design Studio, refined the small details in Figma and Affinity, and produced the films and motion layouts in CapCut and Cavalry.
The result
A launch-ready brand: logo, card design, packaging, campaign visuals, motion layouts and films, plus billboard and print applications.
Next project
Supercube
