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The Supercube lockup in Chalk outline over a grainy gradient of Yellow Sea, Angry Flamingo and Sky Blue

Supercube

Supercube is our own brand: the creative partner for brands on a mission, built for founders who move fast.

The challenge

Our brand had to do what we promise every client: show what makes us unique and make sure people find us. It needed to bring two worlds together, design and SEO, and feel as warm and curious as the work we want to do.

What we did

We started with the strategy: the origin story, a mission to give great ideas character, five values and a voice that is sharp and warm. The positioning came down to one promise for founders: keep building, we've got the details.

Then we built the visual system around it. A lockup with an italic wordmark and the S symbol, the Cubes as our characters, a palette of Chalk, Sky Blue, Angry Flamingo and Yellow Sea, grainy gradients, and painted photography of happy people in the sky, in nature and in the city.

The result

A complete brand system, documented in a public brand hub with the guidelines, the files and a brief written for AI tools. It already lives on merch, billboards, social posts and stories, and anyone on the team can build with it.

Spread with the headline Creative partner for brands on a mission beside a painted sky photo of friends floating
White T-shirt with the Supercube lockup printed at the hemAngry Flamingo tote bag with a Cream Cube and the wordmark, lying on grassSky Blue cap with the S symbol embroidered in ChalkBack of a T-shirt with a Sky Blue Cube and the line Stacked in your favor
Street billboard reading Keep building. We've got the details, beside a photo of people leaping across a hillside Rows of Cubes in Sky Blue, Angry Flamingo, Cream, Yellow Sea and Smoky Black on Chalk Two Instagram posts: a city photo with a caption, and a sky photo with the lockup over an Angry Flamingo band Palette sheet: the S symbol over a sky photo of friends, above Chalk, Sky Blue, Angry Flamingo and Yellow Sea panels Three Instagram stories: stacked Cubes on a gradient, the signature over a city photo, the lockup over a gradient Supercube brand hub home: the lockup over a grainy gradient and the line Creative partner for brands on a mission
Brand hub Color page: the core palette of Chalk, Sky Blue and Angry FlamingoBrand hub Cubes page: rows of Cubes in every brand color
Brand hub Resources page: the full brand kit download over a grainy gradient

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